From the aspect of being a successful company, Apple Inc. is on point. Currently valued at more than $700 billion, recent evaluations rank it as the most valuable brand in the entire world. From its humble launch in 1976, Apple has since skyrocketed to its place as the leader in computer hardware, software, and electronics.
Through the company’s influence, phones, computers, tablets, television, music listening, and music purchasing have all been created or renovated. These revolutionary advances have brought an unparalleled loyalty among consumers.
Often referred to as “Apple evangelists,” these followers gather in the thousands and stand in line for hours at store openings and for product releases. Even more remarkable, its Fifth Avenue iconic cube store has even been the site of numerous marriage proposals and has become a tourist attraction in New York City.
As an evangelist by trade who shares the Good News of Jesus around the world, I believe much could be learned from Apple. In remembrance of the slogan Apple used from 1997 to 2002 to “Think Different,” it’s time for Christians to follow Apple’s lead and consider doing the same:
1. Be innovative in the way you “market” the Gospel.
The Gospel has its own inherent power that doesn’t need validation, but for those unfamiliar with it, exposure plays an important role in introducing people to its transforming potential. Faith comes through hearing — and as such, one of the greatest tools we have to display what the Gospel can do is communicating how Jesus has changed our own lives.
Social media, blogs, personal e-mails, one-on-one conversations, and building relationships with non-believers are excellent avenues.
2. Build success by being user-friendly and simple.
The Good News of Christ should never be presented with confusing, churchy lingo or as a message that needs expert decoding. His birth, life, death, resurrection, and willingness to forgive those who turn from sin to Him in faith is profoundly simple yet completely adequate. Never put the medicine out of reach.
3. Build excitement.
Promotion, expectancy, excitement, and incentive play significant roles in showing people how Apple can enhance their lives. Yet there is nothing better at transforming people’s lives than the knowledge of how to begin a relationship with Jesus.
Churches, ministries, and individuals who pray, promote, and strategically present the Gospel “product” are often the ones who leave the biggest footprint.
4. Stand behind the product.
Clients, colleagues, and consumers are not just sold a bill of goods. Apple backs up what they offer with support, training, and aide. The Gospel should be handled no differently. The product we have to offer provides meaning, purpose, and eternal life — and that just scratches the surface.
We need to disciple (train) those who have gotten on board and provide training, services, and ongoing spiritual backing to help them navigate their way through life. New believers need to be reassured we are with them for the long haul.
5. Focus on excellence.
Sadly, the world often outshines the church when it comes to presenting our message. We should never attach Jesus’ name to anything that is not deliberately first rate. When we do, we devalue our influence and credibility and become easily dismissed.
We are offering the greatest knowledge and gift in the world, so our presentation, conviction, sincerity, and — most importantly — our daily life should reflect this.
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Apple is an excellent leader in the corporate world, worthy of admiration and emulation. However, for followers of Christ, our standard and influence should be greater and eternal.
By Jay Lowder
