Things have changed. Have you noticed?
The rest of the world has reacted. I’m not sure we have in the church…or at least as quickly as we should.
But, we must….
If we want to continue to reach people in the culture and introduce them to the God we love and serve.
Here are 7 paradigms of the “new normal” in church leadership:
We must do more with less – The resources for Kingdom work may not be what they once were. People now define generosity differently. We need to educate them. Disciple them in giving. But, just like the business community is learning, things may never be the same again. We may have to solve some problems without adding staff or new programs that cost money. I’ll be honest, as a former small business owner and church planter, this isn’t all bad and may make us healthier in the long run after we learn to adjust.
We have to think outside the walls – They aren’t coming to us any more for answers…even in times of crisis. We are no longer the first place people think about when life falls apart. We have to actually do the “Go” part of the Great Commission.
Church is an opinion, not a trusted source – The church used to be the center of discussion. Everyone wanted to know what the church thinks, especially on moral issues. Our opinion is quickly dismissed these days by many. We must build relationships to be heard.
People trust their friends…more than the church – A recent study said the most trusted source in advertising is a friend’s recommendation…believed 92% of the time. I don’t know the church’s percentage, but from experience I can tell you it’s far less than that. Teaching relational evangelism is mission critical.
Easter is for church people – Unchurched people don’t come, on their own, even on Easter (or other special occasions), without an invitation. (With an invitation they are likely to come.) We aren’t on their radar. More church people than usual show up on Easter. That’s why our numbers go up so much. The point, again, we have to invite and go through relationships.
Regular attendance is semi-regular – I’ve been noticing this for several years, even back when I was teaching Sunday school, but especially now as a pastor. Several of my friends have mentioned it recently. Two or three times a month…that’s regular attendance in many people’s minds.
Loyalty has dwindled – Just as people are less loyal to brands, they are less loyal to churches too. They can also watch us or others online without coming to our buildings. We will have to work harder to connect people through discipleship opportunities. Connected people are loyal.
Those are only seven. I know there are more. But, seven is usually my “go to” number. Please note, I’m not endorsing these or saying I agree with them. I’m simply stating some realities I see the church must consider. If we want to reach people within a culture it helps to know the culture.
By the way, it is interesting that we’ve been doing cultural training to send people on foreign mission trips for years, yet that seems like a “foreign” concept to some when it comes to training for the changing culture in our own backyards.
